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Will using Pages Jaunes increase my findability on Google?

Will using Pages Jaunes increase my findability on Google?

Will using Pages Jaunes increase my findability on Google?

As Page Jaunes or the Yellow Pages in the UK, is a BIG website Google is frequently referencing it and therefore if you are a small business it is quite likely that a search for your business or your type of business will show up higher in Google search results as a Pages Jaunes result than your actual business website.

Here’s three screenshots which explain:

Search for Bricomarch√©: It’s a big national brand so no surprise that their bespoke website is the first result. A combination of money spent and the amount of people searching for them.. and the first result is their advert :) Pagesjaunes.fr is still the second “natural” google result.

Search for dentiste allemans: and all the results are provided by directories on the first page of google’s organic search. Pages Jaunes is the first result, as a result of their spend on SEO and the number of people who click on Page Jaunes… Perhaps none of the dentists in Allemans ( I think there is only one!) have a website so there are no personalised results.

screenshot-www.google.fr 2015-12-08 18-13-48

Search for Duras Optique: Pages Jaunes is the second result, the business has a website http://durasoptique.wix.com/duras-optique but this doesn’t appear until the second page of results. However…check out the result on the top right – this is because Duras Optique has registered their business on Google. This is free and is a brilliant way to appear at the top of Google search results but only works if someone is searching for the specific name of your business … I could go on at length but basically it’s definitely worth registering your business on Google which you can do here:¬†https://www.google.com/business/

screenshot-www.google.fr 2015-12-08 18-15-22